Sherman Named Vice President of Marketing

alan j. shermanAlan Sherman, a senior marketing executive with extensive experience in the technology sector, has been appointed to the newly created position of vice president of marketing at Hebrew College.

Sherman, of Lexington, Mass., joined the college in March from Checkpoint Systems in Waltham, where he has worked since 2008, most recently as senior director of global marketing, merchandise visibility and radio frequency identification. He is also actively engaged in the Greater Boston Jewish community, having held leadership positions at Temple Emunah, a Conservative congregation in Lexington.

At Hebrew College, Sherman will focus on promoting growth in enrollment and philanthropy through strategic marketing initiatives designed to raise the profile of the college and enhance its position as a leader in pluralistic Jewish education. He will oversee the college’s enrollment management and marketing and communications functions, and work closely with the academic deans, program directors and other members of senior leadership.

“We are excited that Alan, a seasoned marketing professional with years of experience in the technology sector, has joined our leadership team,” President Daniel Lehmann said.

Sherman said he looks forward to being part of the “dynamic and vibrant culture” at Hebrew College, where he can exercise both his professional and personal pursuits.

“I’m excited to apply my capabilities as a marketing professional to help drive growth,” he said. “And as an involved member of the Boston-area Jewish community and the parent of a Prozdor student, I also find the work personally meaningful.”

Sherman is a cum laude graduate of the University of Rochester and holds an MBA from the Tuck School of Business at Dartmouth College.

At Checkpoint Systems, a leading provider of merchandise availability, loss prevention and apparel labeling solutions for international retailers, Sherman was charged with developing and executing global marketing strategies, identifying and opening new markets and managing new product launches, among other responsibilities.

Since 2004, he has served on the membership committee at Temple Emunah. He also served a two-year term as vice president of membership and as a member of the board of directors and executive committee at the temple.